Miami Dade College joins with Facebook for focus on global digital marketing

Miami Dade College and Facebook have formed a partnership with the goal of developing a specialized curriculum to train students, small business owners and entrepreneurs in global digital marketing.
MDC President Dr. Eduardo J. Padron and representatives of Facebook announced the partnership during Facebook’s Community Boost Program at the James L. Knight Center.
MDC is the first Florida institution to partner with Facebook in its goal to provide 1 million U.S. workers and entrepreneurs the digital skills to compete and succeed in today’s economy.
“At MDC, it is our mission to empower our students to be trendsetters and changemakers. This partnership will undoubtedly teach our students invaluable digital marketing strategies and prepare them for the challenges of the 21st century economy,” said Padrón.
Through this partnership, MDC and Facebook will co-develop a College Credit Certificate that builds upon the MDC Digital Marketing Management Certificate. Using Facebook’s Blueprint Curriculum, MDC’s acclaimed Idea Center will also offer digital marketing workshops for Miami’s entrepreneurial community. This collaboration will provide students with the knowledge, skills and ability to earn a Facebook digital marketing certificate. Both certificate programs are stackable credentials that provide students with a pathway to completing the newly redesigned Associate Degree in Marketing, coming to MDC in Fall 2019.
MDC currently offers a College Credit Certificate in Digital Marketing, funded in great part by the Mitchell Wolfson, Sr. Foundation. The certificate is designed to prepare students to build and execute a marketing plan using various digital and social media platforms and to optimize promotional campaigns using analytical tools.
MDC’s partnership with Facebook will allow students interested in this new field to continue, over a lifetime of learning, to assemble, or “stack,” a series of credentials such as certificates, certifications, licenses, badges, apprenticeships and more, that recognize achievements and provide an accurate assessment of knowledge, skills and abilities.