Vicky Bakery is famous for its authentic Cuban pastries and other quality baked goods.
Now, the pastry shop has added sports talk radio to its diverse menu.
Vicky Bakery is the new home of 305 Sports Talk Radio Network, a weekend sports talk radio network designed and tailored for Miami, the most unique, diverse and loyal sports market in the country.
The sports talk program kicked off on Saturday, July 30, on 880-The Biz, with the return of “The Dos Amigos Show,” with Stefano Fusaro, a weekend sports anchor for NBC and Larry “The Amigo” Millian, a senior staff writer for the StateOfTheU.com.
Former Dos Amigos co-host, Alan Strauss will have a creative show role, bringing a past flavor to the 2016 version of the widely popular radio program.
In addition, 305 Sports Talk added “Freeman and Fox-The Sports Brothers” with Ed Freeman and Jeff Fox, to the line-up.
Millian, a corporate marketing director for Vicky Bakery, broached the idea of bringing back the popular show, which he said was the country’s first bilingual radio sports show, to the popular bakery.
“It’s all powered by Vicky Bakery,” Millian said. “You can’t get more South Florida than Vicky Bakery.”
He said the primary goal is to offer quality sports talk programming with cultural South Florida diversity, cover local sports teams such as the Miami Heat, Miami Dolphins and Florida Panthers.
“305 Sports Talk wants to capture the diversity that is also parallel to the market that we are in,” Millian said. “The goal of the network is to capture another audience and that delivers rhetoric of Miami sports, and we can provide that on the weekend.”
Millian said he was a stringer for The Miami Herald and worked in radio, which included the creation of The Dos Amigos Show.
After the show was canceled, he resumed working in radio for nine years and stopped in 2013, but he stayed active in the media.
After he was hired by Vicky Bakery early this year, Millian thought bringing the sports talk show to the Bakery would be an “excellent” marketing and advertising strategy for the business, which started in 1972 in Hialeah and expanded to Miami Lakes and Lakes on the Green.
He’s hoping he can bring back some of the dynamic interviews and segments from the original show.
Millian interviewed boxing legend Roberto Duran, and the former fighter’s daughter, Irichelle Duran, is one of the reporters for the network, which includes boxing news.
The show, which includes a media partnership with StateOfTheU.com, also works closely with local insiders and experts, as well as partner with media outlets and sponsors to bring a unique and untapped flavor to the network.
Vicky Bakery has established a stellar reputation for producing its famous authentic Cuban pastries, and a diverse menu that ranges from baked goods to sandwiches, coffee, cakes and party specials.
Cuban immigrants Antonio and Gelasia Cao opened Vicky Bakery in 1972, making pastries the way they made in Cuba. They have been incredibly successful.
After 20 years in four locations, the Cao family expanded the bakery to Miami Lakes, Lakes on the Green, Kendall and Cooper City.
To date, the Cao family has opened up 12 Vicky Bakery locations and plans to expand in the future.