On the heels of welcoming a new Mayor, the Town of Miami Lakes has launched a marketing campaign aimed at attracting new businesses. “Where Business Grows” is the tagline for the campaign, which will showcase the benefits of doing business in Miami Lakes.
“We’ve worked hard to cultivate a diverse, business-friendly community over the years,” said Mayor Manny Cid. “Through this campaign, we’re looking to solidify our position as the premiere business address of choice in South Florida.
“Our town offers many advantages to companies of all shapes and sizes, from our centralized location and diverse employee base, to competitive leasing rates and room to grow.
“From personal experience, I can attest that this vibrant, safe community is a great place to raise a family and grow your business.”
Miami Lakes-based employers including BankUnited, Inktel and Gerardo’s Marketplace are featured as part of the new creative campaign, developed by Coral Gables-based Ronin Advertising Group.
“We wanted the campaign to truly connect with the business community and decided the best approach would be to share Miami Lakes success stories,” said Karen Ableman, president and co-founder of Ronin.
In addition to the logo and tagline, the campaign includes paid advertising with a print, broadcast and digital media mix; a social media blitz; email marketing blasts; and a website with video testimonials and resources for employers considering a move to Miami Lakes.
For more information and to view the campaign, visit
www.MiamiLakesBiz.com.